Growth Strategy

Hybrid Haus
Melbourne

A clear path from 41 members to 80, and the system that gets you there.

Prepared for Maurice and Stevie From Mario Paguio, Kaizen Collective Date June 2026

Maurice, it was a genuine pleasure talking with you.

Stevie, you weren't on our call, so I have written this for both of you to read together. Everything is here, the full picture, so neither of you has to take the other's word for it.

This is not a pitch deck. It is a clear read on where Hybrid Haus is right now, where it can realistically get to, and exactly how we close the gap between the two.

Read it over the weekend. Pull it apart. Write down every question you have. Then we will get on a short follow up call and go through it together.

01 | Where You Are Now
Six Months In, Built From Nothing
Members Today
41
All from organic, zero paid ads
Break Even
80
The number that ends the pressure
The Gap
+39
New members to clear break even
Open
6 mo
Officially trading since January

Six months ago you opened the doors on a personal loan, with two kids under seven, both of you still working full time.

You have built it to 41 members without a single dollar of advertising that worked. That last part matters more than you might think. 41 members from organic alone, in six months, is not luck. It is evidence the product is good and the people are real.

You already know the number that counts though. To break even, 41 has to become 80. Until it does, you are propping the business up with your own money and your own nights, cleaning the floor after the kids are down because a cleaner is one cost too many right now.

Getting to 80 is not greed. In your words, the relief would be astronomical.

This document is about that gap, and the fastest honest way to close it.

02 | What's Already Working
You Are Not Starting From Zero
Before we touch a single thing, it is worth being clear about what you have built. Three assets most six month old gyms would trade for.

Your retention

Nobody has left you unhappy. Every cancellation has been a move out of the area or an injury somewhere else, never "this place isn't for me." That means we do not have a product problem to fix. We have a getting people through the door problem to solve, and that is the one we are built for.

Your coaches

The floor runs class driven, your coaches open up and deliver, and your training sits a level above Fit and Phase One. You said it yourself, anyone who walks in and tries it joins up.

Your socials

This is your single biggest advantage, and it is Stevie's work. Your Instagram is the first thing a stranger judges you on, before your website, before anything. And it is solid. Most gyms have to manufacture that credibility for months. You already have it.

The headline: we are not starting from zero. We are starting from a strong product nobody can find yet.
03 | The Gap to 80
Why You Are Stuck at 41

The maths is simple. 41 to 80 in 12 weeks is around 39 net new members. That is not a stretch number. We have clients sitting between 220 and 250 members, so 80 is a first milestone, not a ceiling.

The honest question is why you are stuck at 41 right now. There are three reasons, and none of them is your product.

The only front door is a free trial

A free trial mostly attracts gym jumpers. You said it plainly, around 80 percent take the free week and disappear, often living 20 kilometres away. A free door filters for the wrong person.

Nothing follows up on its own

You use ClubFit for payments and bookings, but not as a CRM. When someone does not pick up the phone, there is no email, no SMS, no nurture in the background. Every lead lives or dies on you remembering to chase it, after work, after the kids.

The ads chapter ended badly

Around $1,000 spent for five or six leads, and then the Easter hack took your account, your page, and $5,000. That is not proof ads do not work. It is proof that ads run by someone learning them at night, on top of two full time jobs, is the wrong setup.

Three fixable problems. Not one product flaw among them.
04 | The Strategy
Three Moves, In Order
Fix the front door, so the right people come in. Turn the engine back on, so more of them come in. Catch every one of them, so fewer slip out.

There are only three things the two of you cannot hand to anyone else.

Selling. Serving. Your socials.

Everything else, the creative, the campaigns, the funnel, the automations, the daily ad management, we take off your plate entirely. Your job shrinks to the three things only you can do, and we carry the rest.

First milestone, 80 members in 12 weeks. Then 150 by the end of the year on the same engine, which is well within reach.

05 | Rebuilding the Offer
Fix the Front Door First
Right now a new person lands on nine options and a free trial. That creates two problems: too much choice, and a free door that filters for the wrong person.

What's running now

  • Nine options at the moment of decision, which freezes people
  • A free 7 day trial as the only entry point
  • Around 80 percent take the free week and leave
  • No paid intro live, even though yours converted well

What we build

  • One obvious way in, no choice overload
  • A 21 day paid intro around $60
  • Priced so it filters for people who intend to start
  • Intro income helps pay for the ads that bring them in
You already proved this works. Your April intro, $99 for 30 days, converted around 12 of 20 buyers. That is roughly 60 percent, above the industry standard of 40 to 50 percent. We bring that model back, sharper, at 21 days. Your memberships stay exactly as they are. $55 a week unlimited is already $20 under your nearest competitor, so price was never your problem.
06 | The Numbers, Reverse Engineered
The Maths Behind 80
We do not guess at growth. We start at the goal and work backwards to the daily numbers, so you can see exactly what it takes.

Working backwards from the goal

Each step is what the step above it requires.
40
40 new members, which takes you from 41 to past 80
50
50 intro offers sold, because roughly 80 percent of people who start a paid 21 day intro go on to join
167
About 167 leads, because roughly 30 percent of leads take up the intro
$
About $3,340 in ad spend, at $20 a lead across the full 12 weeks
14
leads a week
4
intros a week
3 to 4
members a week
$280
a week in ad spend

The offer pays for the ads that create it.

Those 50 intros at $60 bring in $3,000, which nearly covers the entire ad spend. And once those 40 members are training, they bring in $2,200 a week at your $55 rate, against a one time ad push that mostly paid for itself.

$114,400
New Annual Revenue
One honest note on these figures. Your April intro already converted around 60 percent with no system behind it. The 80 percent in this model is what becomes realistic once the follow up runs automatically instead of falling on you. We calibrate every number against your real results as they come in. We do not pretend they are fixed.
07 | Proof
This Is Not Theory. It Is Running Live.
The same lead to intro to member funnel we just mapped for you, working right now across our client studios. The two boxed columns are the ones that matter: intros in, new members out.
Kaizen client dashboard, 30 day conversion view across studios
A 30 day view from our client dashboard. The leaders are adding +26 to +33 new members in a single month, off the same path we built into your numbers. Studio names are blurred for privacy.
08 | The Acquisition Engine
Ads, Done For You
We rebuild Meta properly, from clean, so the chapter that ended on Easter never repeats. Here is exactly what we set up.

Business Manager and Ads Account

The foundation, built right and locked down.
  • A Business Manager built and secured under your control, with the protections that stop a single hacked login from ever wiping out your account again.
  • A new ad account, structured specifically for bringing in local leads.
  • Your Facebook page and Instagram connected the right way.
  • Tracking installed so we can see which ads bring real members, not just clicks or likes. This is what lets the ads learn who to go and find.
  • Payments and permissions locked down, so you are never exposed the way you were before.

From there, the creative is produced by us and the campaigns are run and watched by us, every day. You do not touch the ads. That is the entire point.

09 | The Nurture System
The Leak You Cannot See
Most people who enquire do not buy on day one. They buy on day four, on day nine, after the third follow up, if there is one. Right now that follow up depends on you remembering it after a full day of work, and some of it slips.

What we build in your CRM

The system that never forgets.
  • One home for every lead. Right now they live in your phone and your memory. We put them all in one place where nothing gets lost.
  • Clear stages, so you can see at a glance who is a new lead, who is on their intro, and who is ready to become a member.
  • The automated sequences. The welcome the moment they sign up, the check ins through their intro, the nudge to join before the 21 days run out, and the win back if they go quiet.
  • Lead capture wired straight in, so every enquiry from your ads and your funnel lands in the CRM automatically.
Email and SMS, running whether you are on the floor, at your other job, or putting the kids to bed. This is the difference between a 40 percent week and a 60 percent week, and once it is built it costs you no extra time at all.
10 | A Website You Keep Forever
A Home Online, On Us
Right now, a stranger who hears about you and searches your name finds no website at all. We fix that, and we make it a gift. When you come on board, we build you a website that is yours to keep, even if we ever go our separate ways down the track.

Home

So the first impression matches the quality of your training.

About Us

So people meet the two of you and understand why this place exists.

Contact Us

So getting in touch is simple.

Plus the Intro Offer funnel, the page your ads point to, built to turn a curious local into a paying intro member. You have built everything else from scratch. This is one foundation you will not have to.
11 | The 12 Week Plan
How the Three Months Run
We phase the 12 weeks so it never feels like everything at once.

Weeks 1 to 2, build

The new offer, the funnel, your website, the ad account, and the automations all go live.

Weeks 3 to 8, acquire

Campaigns run, intros fill, and the nurture system converts them into members.

Weeks 9 to 12, compound

We double down on what is working and push toward 80.

I will not sugar coat the first stretch. It asks the most of you, on top of the jobs you already work. But it is ripping the bandaid off, not the dull ache that lasts forever. Effective first, efficient second. We get it working, then we make it smooth. 80 members by week 12, and 150 by year end on the same engine.
12 | What Kaizen Does, What You Do
A Clean Split
So nobody wonders who owns what.

We do

  • The offer, the creative, the campaigns
  • The funnel and your website
  • The CRM and the email and SMS automations
  • The strategy and the daily ad management
  • Everything in the pages above. Done for you, not taught to you.

You do

  • Sell, by having the conversations you already have
  • Serve, which your coaches already do brilliantly
  • Socials, by keeping on doing what Stevie does

We do the work. That is the entire difference.

You looked at Geronimo, so you already know the contrast. $1,500 up front and $500 a week for eight weeks, to hand you videos to watch. Nothing done for you. We are the opposite. We build it, we run it, and we stay in it with you.

13 | The Investment and the Next Step
Plain Numbers, No Surprises
Your Investment
$300/wk
No $1,500 up front, no lock in dressed up as a discount
Designed To
Pay For Itself
Intros cover the ads, members cover the rest

The reason it is $300 and not the $500 we used to charge is honest. We watched good owners struggle under the higher fee, and a price that strangles the people we are trying to help is not a business model, it is a problem we created. $300 leaves enough for us to do the work properly and stay genuinely invested in your result.

And as the numbers showed, the system is designed to carry its own weight. Your intros cover the ad spend that creates them, and the members those ads bring in cover the rest, with plenty left over.

I do not write proposals for people I do not believe will get the result.

You have the product. You have the retention. You have the socials. The rest can be built, and we know how to build it.

The next step is simple. Read this together over the weekend, write down every question, and when you are ready we will book a short call to go through it and decide as partners.

And if you have already read enough and you are ready to begin, you can start right here.

Get Started
go.kaizencollective.com.au/checkout-grower

Appreciate you both.
Mario Paguio
Kaizen Collective

Kaizen Collective
Growth strategy prepared for Hybrid Haus Melbourne